6 Essential Rules to Consider before Buying a Franchise
Part of the appeal in buying a franchise business lies in the tried and tested model that it offers. In the franchise model, the products have already been validated by the market in regards to the price, packaging, product, and place, as well as the four components of the marketing mix. Essentially, the customers could be familiar with the brand including its offerings. Therefore, franchises form an attractive business option for an entrepreneur who wants to invest with minimal risk. However, franchising can be complicated. It is crucial to consider the following tips discussed in this article to ensure the success of the enterprise.
Seek Out Former and Current Franchise Owners
Before you buy a franchise, it is advisable to consult as many franchisees as possible. Experience in the field could have given them valuable insights. Furthermore, the expertise enables them to recognize obvious and common errors.
By consulting such individuals in the initial stages, entrepreneurs can arm themselves with the crucial information required to carry out more technical research. Gleaning insights from failed buyers to know what to avoid is just as important as knowing the right thing to do and knowing which franchises to get into.
Read and Evaluate the Franchise Disclosure Document (FDD)
An FDD works as a guideline for a new franchise owner as providing vital information concerning the financial implications of the new franchise. The document details the legal and compliance measures expected by the new franchise plus the training offered by the franchisor. A thorough understanding of the document is vital for anyone looking to buy a franchise. It is imperative to go through such reports thoroughly seeking clarifications from a consultant or the parent company if there are any prominent concerns.
Draw up a Budget
With data from the FDD and wisdom gained from other owners of the franchise, an entrepreneur can start to plan for the venture. Performing an audit of the finances and taking care to identify any risk, for example, outstanding debts, which may derail the business is paramount. Additionally, it is crucial to use figures drawn from the FDD to make a budget and an implementation plan to guide the business for the next six months. Entrepreneurs should ensure that they have money to cover personal expenses for a minimum of six months before the company becomes profitable.
Assess Demand in the Proposed Location
The failure rate of franchises is often misrepresented as being significantly lower than the general average business model. In reality, there is usually no discernible difference between the two models because both models record nearly a two-thirds failure rate within the first two years. It is advisable to consider the competition, culture, and the history of the location, reviewing similar businesses, noting how long they have been in operation, and their performance.
Get sufficient Training
Training is an indispensable part of a franchisor’s offering. The institutional knowledge gained from running the same business in multiple places can only be imparted to new owners through training. A good coaching program shows that a company is invested in the success of its franchise holders.
Seek out Professional Help
Investors are advised to get the help of experts to assist with running the business. It is vital to go over the FDD with a lawyer who will interpret all the fine print contained in the document to guarantee compliance.
A qualified accountant, especially one with a background in the industry, should go over the proposed budget and personal financial records. Entrepreneurs should also consider soliciting the services of a consultant to offer advice in the initial stages of the business.
While buying a franchise offers investors an excellent partnership opportunity, it is essential to pay meticulous attention to the above tips to increase the chances of success.